BRIEFING

Create the identity and all the communication material for the new José Avillez restaurant, Pitaria. A relaxed and simple space with take-away service that specialises in the ex-libris of Middle Eastern gastronomy: the pita.

IDEA 

Pita is the perfect snack to accompany the night of the youngest. It's cheap, full of flavour and can be enjoyed anywhere. We believe that the image had to pass irreverence, attitude, dynamism and freshness, without forgetting the roots of product.

RESULTS 

 

A typographic record that reflects the individuality of the new generation of food lovers from other latitudes. A relaxed, uncompromising and entertaining image that embraces its bold lines the frenzy of a cosmopolitan city like Lisbon.

Credits:

Designer: Anne-Laure Chauvin

Project Manager: Vânia Araújo

Copywriter: Nuno Cardoso

Artworker: Estela Pereira

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